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From Starbucks to Nike, how our favourite brands are going green

Inspiration

From Starbucks to Nike, how our favourite brands are going green

Sipping a piping hot cup of latte at Starbucks, have you ever wondered about those blender jugs that actually make your coffee? In the times of water shortage, how does Starbucks ensure they are clean, and without wasting too much water?

Simple. Starbucks has implemented several measures to conserve water – upgrading water filtration systems, repairing leakages, using low-flow water valves, high-pressure water blast to clean blender jugs, etc.

Whilst Apple issued a $1.5 billion green bond to finance environmental initiatives at all their facilities worldwide! If that doesn’t make your jaw drop, Google has invested $2.5 billion in renewable energy projects!

Now, let’s be honest, not all of us can spend billions to be eco-friendly. However, a little inspiration never hurts! Let’s see what other companies are doing to go green and what you can do to be like Captain Planet.

Various shades of green – Learning from the best

  1. Since 2009, Philips Healthcare has been collecting obsolete or damaged Philips goods, recycling them, and using the recycled materials in their products.
  2. Maruti Suzuki service stations across the country use dry-wash bio-degradable chemicals, saving 120 litres of water per car wash.
  3. To decrease the consumption of materials and increase fuel efficiency, Maruti Suzuki has also taken the initiative to reduce car weight by re-engineering and modifying existing models.
  4. Nike has various programs in place to reuse shoes, making use of recycled materials to create exceptional quality shoes, recyclable corrugated cardboard boxes, a dedicated line of sustainable shoes etc.
  5. Birla Cellulose, a company under the umbrella brand of Aditya Birla Group, manufactures organic fibres that are 100% biodegradable.
  6. IndusInd Bank has installed several solar-powered ATMs across the country, avoiding the emission of greenhouse gases.
  7. Bakeys, a start-up based in Hyderabad, manufactures single-use edible cutlery which is baked using different types of flour like wheat, rice, millet etc.
  8. LG India has a range of eco-friendly, energy efficient products and also takes measures to reduce the use of hazardous materials like mercury etc. in its manufacturing process.
  9. Ecoware, a Delhi-based company, creates eco-friendly tableware from plant biomass to replace plastic and its substitutes.
  10. Unilever redesigned and reinvented their packaging to reduce the use of plastic, glass and paper.

Colouring the problem green – A New Year resolution

Green initiatives are shown to increase profits in the long-run – a win-win situation for your business as well as the environment.

With India ranked 75th in terms of global environmental impact, don’t you think it’s high time to get inspired and create your own green business idea?

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Simi Kaushik is a fan of S. Hussain Zaidi's works who writes when she is happy, sad, angry, or whenever her manager tells her to. When not writing, you'll find her enjoying movies, TV shows, experimenting in the kitchen or seeking inspiration from nature.

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